Digital River Buys BlueHornet Networks

from Internet Week

E-commerce outsourcer Digital River Inc. on Thursday said it has acquired BlueHornet Networks Inc., a maker of e-mail-marketing technology.

As a result of the acquisition, Minneapolis-based Digital River plans to offer online merchants an expanded range of software tools for survey and e-mail creation, database and campaign management, customer loyalty building, revenue tracking and statistical analysis.

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