Digital River introduces SoftwarePassport Lite

Digital River, a global company for e-commerce outsourcing introduced SoftwarePassport Lite. A quick-start system that is advertised to make tapping into the highly profitable world of TBYB easier than ever before.

Digital River explains: Some publishers have hesitated to dive into online the lucrative world of Try Before You Buy Software Offerings… even though they know it’s a proven way to generate more revenue. They thought the wrapping program too cumbersome. The selling channels to obscure. The time spent managing it not worth it.

Looks like an alternative to SoftWrap, don't you think?

Here’s how SoftwarePassport Lite works as DigitalRiver advertises it:

This new system makes tracking configuration simple and easy by quickly integrating a simple SDK into your products (available via the DR Sales Network Portal). That’s it. Then you can sell your program through the Digital River Network or through your existing sales channels. One integration, all sites.

When you download your product to our TBYB Network, a “Buy URL” is created and stored with it. This URL is placed in the registry each time anyone installs your program.

When the customer decides to buy, your program retrieves this URL and sends your customer to a Digital River commerce page to complete the transaction. You control the trial limitations (digital rights management), the reminder screens and program licensing.

We take care of all the details and send you your payments and reports, and we pay your selling partners.

During the product set up process, you can upload a static list of serial numbers that will be delivered to each customer post sale (you also receive an email confirming each sale).

All products sold through this channel must include a tracking mechanism (either SoftwarePassport Full Protection or Lite) to ensure credit and payment to your selling partners.

We will try to test this solution soon. If you have experienced this new shareware marketing solution please let us know! Post a comment or drop us an e-mail.