Overture is being renamed Yahoo! Search Marketing Solutions

Overture and parent company Yahoo! will combine their search marketing products under a new name - Yahoo! Search Marketing Solutions.

According to marketing materials, with this change, users will have convenient, one-stop access to the industry's most comprehensive suite of online marketing products and services. And ultimately, Yahoo! Search Marketing Solutions will enable easier, more integrated management of the entire online marketing campaign.

Once Overture makes this transition to Yahoo! Search Marketing Solutions early next quarter, all Overture accounts will continue to operate as they do today, however users will notice some changes, including:

The Overture name will be replaced with Yahoo! Search Marketing Solutions throughout the account.

The page user currently use to log into Overture account will move to a new URL. This new log-in page will also provide with access to tips, articles and tutorials to help make the most of advertising budget.

In addition, several Overture products will also be renamed. Those that may be of most interest include:

- Precision Match -> Sponsored Search
- Local Match -> Local Sponsored Search
- Site Match Self Serve -> Search Submit Express
- Site Match Xchange -> Search Submit Pro

In the future, users are promised that they can look forward to more innovative products and services from Yahoo! Search Marketing Solutions that are designed to help realize the full potential of their business.