Digital River Launches oneNetwork for Software Resellers

Digital River lately announced it has made new enhancements to its online sales network. The company re-branded its online network for software resellers and greatly expanded its affiliate sales program with a new suite of marketing tools and sales incentives. Digital River intends to raise visibility for its network and attract new publishers and third-party sellers by creating an even more valuable online marketplace for buying and selling software.

As part of this move, Digital River officially announced an over-arching brand for its online sales network, called the Digital River oneNetwork™. The oneNetwork encompasses Digital River’s entire online software marketplace, including the existing reseller programs that the company offers to its online retailers, affiliates, portals, content sites, small business entrepreneurs and software publishers.

“We believe the Digital River oneNetwork is one of the world’s largest online marketplaces for buying and selling software,” said Joel Ronning, Digital River’s CEO. “Via this virtual marketplace, we connect publishers with resellers and create new ways for them to mutually expand their markets and online revenues. We offer publishers access to a channel of tens of thousands of resellers. We provide resellers an established catalog of digital products, which is ready for sale and download. Then we manage the e-commerce transactions, handle the back- end operations that support marketplace sales and deliver our partners a check with their profits.”

In conjunction with this re-branding effort, Digital River launched the oneNetwork affiliate program designed exclusively for its affiliates or third-party software sellers. By offering affiliates strong sales incentives and a suite of new marketing and merchandising tools to drive more traffic and product sales, Digital River intends to create a more attractive marketplace for this audience.

To learn more about Digital River's oneNetwork affiliate program, please go to http://onenetwork.digitalriver.com