AISIP Book Club

The Association of Independent Software Industry Professionals (AISIP) will launch a new online book club on September 1st, 2005. The AISIP book club will enable software industry professionals to discuss books related to internet marketing and business. A different book will be featured each month.

The first book to be read and discussed will be "Search Engine Optimization for Dummies" by Peter Kent. Search Engine Optimization (SEO) is a hot topic for website owners. It is what you do (or don't do) to help your website achieve higher rankings in search engine results.

SEO is vitally important to the internet marketer. The higher your website ranks for your relevant search terms, the more targeted visitors will come to your website, and see your products. There are simple things you can do to make your website more search engine friendly - and equally simple things you can do that may get your website banned by Google.

During the month-long discussion, book club members will begin with the information outlined in the book, and then continue to explore the ideas and methods of search engine optimization put forth. Some members may choose to discuss the book's ideas from a theoretical standpoint, and some may discuss them in practical terms, as they relate to specific websites. Some members will be revising their websites as the discussions progress, to immediately take advantage of their newly learned search engine optimization techniques.

For those who implement the books' ideas during the book club discussions, search engine rankings for certain search terms will be noted before optimization work begins, and then again at the end of the month.

If you want to learn more about Search Engine Optimization, or increase your website's position in the search engine rankings, then September's AISIP book club discussion is for you.

The AISIP book club discussions will take place in AISIP's private newsgroups/web forums. Any AISIP member may join in the book club discussions. AISIP was founded only two months ago, and is growing rapidly. Membership costs US$24 annually, and is open to anyone working in the independent software industry. AISIP members include people from all over the world who sell software products and services online.