Software Marketing

daily software promotion news brought to you by Software Submit.NET

Tuesday, January 30, 2007

Emergence of semantic search gains powerfull new tools for Businesses

Read the podcast on the new semantic search opportunity and explore, how business relationships and the Business Web can be brought to bear on information overload and ecommerce value discovery.

Thursday, November 30, 2006

Hunting for good shareware


Finding a good source for shareware on the Web is a lot like hunting for morel mushrooms. It can be feast or famine, but once you find the mother lode, all that work really pays off. Unlike morels, however, there’s no need to keep your Web source a secret.

The best shareware sites give you several methods to browse their files: newest, most popular, by release date, by category and so on. If there’s no search function on the site, don’t waste your time.

Look for a site that includes links to each shareware publisher’s Web site. This is a great way to get additional information about a product and learn something about its author. Chances are, the publisher might offer other products of interest.

Steer clear of any shareware site that requires you to register or provide personal information in order to download a file. Even having to supply your e-mail address can be suspect. Don’t do it unless you like spam.

Flashy page designs can’t hide lack of content or poor navigational tools. Giant corporate download sites, such as, aren’t necessarily better than so-called mom-and-pop operations. Big sites might have more Web presence and advertisers, but often the homegrown sites are more attuned to the needs of the average user.

Overall, look for shareware sites that are well-organized, updated daily, easy to navigate and don’t hammer you with pop-up advertising.

Also, if any site charges a fee for downloading shareware, they are ripping you off. Keep on surfing. is a bona-fide old-timer on the shareware scene, notable for being one of the few shareware sites that supports nearly all major operating systems, including Windows, Macintosh, Linux, Unix, BeOS, OS/2 and many PDA devices.

Tucows not only lets you choose your operating system but also the nearest download server. Then it’s just a matter of selecting a software category to browse, each branching into subtopics.

I like how Tucows gives users a choice between list view and a verbose account about each shareware package, including system requirements and links to the publisher’s home page.

This site will never win an award for visual pizzazz, and novice users might find navigation a bit challenging, but if you’re looking for the widest-ranging collection of shareware in all major categories, Tucows fits the bill. is another old-school shareware depository that at one time did a decent job of keeping up with trends. There used to be a lot more content here, but the original owners sold out to a larger company whose main concern isn’t quality shareware or end-user education, but e-commerce.

Jumbo supports PC, Mac and Linux operating systems and sorts shareware by genre and date added.

Like Tucows, Jumbo won’t exactly blow you away with its dynamic design; it’s a great example of an aging site on its last legs.

There are literally hundreds of other shareware download sites. Some specialize in certain types of software, while others attempt to offer everything to everyone.

It’s surprising to find a number of shareware sites that look different but promote the exact same content. Sometimes even the category index and product descriptions are identical, word for word. This usually means the site is merely a facade - one of many run by the same operators.

SZ: It is surprising, that the author is not aware of the implications of using PAD XML file standard for creating reusable descriptions of the software applications. An example of the simple yet powerfull shareware website that utilizes PAD files is Software Submit.NET Downloads Catalog.

Here’s a good shareware tip: Instead of downloading software from a shareware site, follow the link to the publisher’s site, where you’ll often find newer versions, add-ons and upgrades to your selected software. Not all shareware sites are as diligent about updating their links.

As for that mother lode, follow this link to a goldmine of shareware links:, the official site of the Association of Shareware Professionals. An excellent source on its own, the vein grows richer the deeper you dig. Click the link to Search for Shareware and then choose Shareware Search Sites to browse a list of hundreds.

Scott A. May is a local freelance writer who has been published in Home Office Computing magazine and other computer publications. He is technical support manager for Hi-Tech Software. Send e-mail to

/Columbia Tribune/

Monday, October 16, 2006

Google acquired YouTube and what's next?

If you were happy wasting hours in front of everyone's favorite (mostly clean) amateur video sharing website, YouTube, before, you've got a reason to cheer- this past week, it was acquired by search engine giant for $1.6 billion.

It seems as if the latest business model for an internet startup these days is not bent on longevity. Rather, the general theme on the World Wide Web is to come up with a quirky idea, build lots of buzz and interest, and then be acquired by a media giant like Google. With a check such as that now in the hands of YouTube co-founders Chad Hurley and Steve Chen potentially waiting for nerdy grad students working on their senior theses, perhaps those Silicon Valley skeptics were wrong about the fleeting nature of success in the .com world. Last year, Google bought up thirteen smaller corporations, and continues to roll on over competitors in the tier just below their largest rival, Yahoo.

So, there is a business side to all this, but the average bored dorm room denizen wasting his life on YouTube is most likely not thinking about mergers and acquisitions. The biggest question to end users (as it always is with these types of deals) is "What does this mean for me, and how will it change my use of both sites?"

Despite all the buzz about a whole new way to search on, Google's representatives have made it a point to reassure users that each site will maintain its own brand identity. YouTube will still run as a free shareware site, and Google will still know what type of underpants Albert Einstein was wearing when he was working on the Theory of Relativity. Also, in case you were wondering about Google's recent foray into the video sharing market- Google Video," that will still be around as well. Google co-founders Larry Page and Sergey Brin (sensing a pattern here?) justify this by explaining that Google Video is merely a search engine for video files on the entire internet. They admitted that it does not allow for file sharing, one of YouTube's best selling points, and that they started to seriously consider turning the wheels on acquiring YouTube when research showed that a comparatively large number of searches on Google Video were hitting YouTube anyway.

This merger comes at a hefty price for America's widest-used search engine. $1.6 billion has been spent at a great risk. Page admits that YouTube will be the company's most risky venture to date. As it is currently, the video sharing site is not geared at all to generate the profit it needs to pay for itself and eventually put Google in the green.


Thursday, April 13, 2006

Softwrap Partners With Softonic


LONDON, April 12 /PRNewswire/ -- Softwrap(TM) today announced that it is has signed a strategic partnership agreement with Softonic, Europe's leading software download portal with over 45,000 programs, including freeware, shareware and trial version software titles available with reviews written in Spanish, German and English.

Under the agreement, Softonic will combine Softwrap's encryption technology with its own ESD services to provide software publishers with a complete end-to-end eDistribution solution, incorporating a 'Try & Buy' facility. The facility, which is enabled through Softwrap's technology, will allow Softonic's software partners to offer full versions of their products as a trial download, from which users can then easily purchase a licence code through the Softonic eStore. Softonic's software partners will also be able to secure their non-trial versions for digital download with Softwrap's cutting edge encryption technology.

"Softwrap brings a crucial element to the electronic software distribution (ESD) mix that Softonic has on offer. Softwrap's encryption is a cut above the rest leaving us confident to recommend it to any software vendor," commented Tomas Diago, Softonic Inc. "Softwrap also brings a wealth of software vendors to the party that are able to distribute their software through the Softonic network."

Dylan Solomon, spokesman for Softwrap, added: "Softwrap is delighted to be working with Softonic and view the selection of Softwrap as yet another testament of the quality and security of our technology."

About Softonic:

Established in 1997, Softonic is Europe's leading software download portal with over 45,000 freeware, shareware and trial version software titles available with reviews written in Spanish, German and English.

The English language portal was launched in November 2005. Over 5 million monthly visitors generate more than 10 software downloads every month from the Softonic sites.

About Softwrap

Softwrap is a virtual shrink-wrapping programme that provides authors and distributors with a secure means of selling and distributing their software digitally, whilst at the same time providing the consumer with 'try-before-you-buy' facilities.

Softwrap Limited, a British-based company, is a leading e-commerce company that specialises in products and services that enable digital distribution and sales in many formats. Softwrap is represented in North America, Europe, Africa, Asia, Australia and New Zealand, where on-going research and development occurs.

Friday, March 03, 2006

Microsoft Seeks Search-Engine Trademark...

Prompting speculation among at least one blogger on its future search-engine plans, Microsoft is attempting to trademark the word "Relerank."
A trademark application was filed with the U.S. Patent and Trademark Office on February 15 on behalf of Microsoft by Seattle-based intellectual-property attorney William O. Ferron, Jr. According to the filing, which is accessible via a search of the patent-office Web site, Microsoft is looking to trademark "relerank" for use with "computer software for organizing, displaying, and managing search results from computer search engine software."

News of the application first came to light on the technology blog Thomas Hawk's Digital Connection. Hawk speculates that "relerank" is somehow tied into last summer's rumored acquisition talks between Microsoft and adware vendor Claria. Microsoft scotched those reports, and also issued a letter to customers clarifying the way its software dealt with adware such as Claria's.

In his post, Hawk points out that "relerank" is linguistically close to RelevancyRank, a term used by Claria. The adware vendor defines RelevancyRank as "a patent-pending search technology that ranks Web pages in a revolutionary way. It goes beyond analyzing links to pages and hypertext matching, and instead evaluates what searchers do once they see the links displayed."

Hawk writes that RelevancyRank had been expected to launch in the fourth quarter of 2005. Claria's Web site posts a description of RelevancyRank but doesn't indicate that it's available as a product. At posting time, Claria spokeswoman said she would check on its status.

Despite Hawk's speculation to the contrary ("if Claria's search technology really is as good as they claim, it would be easy to see why Microsoft would want this," he wrote), there appears to be no current connection between Microsoft and Claria.

As for MSN, it's currently in third place in the search-engine rankings, after Google and Yahoo. Microsoft declined to comment.

Microsoft in February beefed up its search capabilities when it acquired MotionBridge S.A., a Paris-based provider of search technology geared to mobile devices.